Your friendly freelance content strategist

London-grown, globally effective

Hi, I’m Lisa

I’m here to help your business sound better, and make sure the right people find you.

Whether you're launching a new website or wrestling with a half-finished content calendar, I’ll help you define your website’s structure and content strategy (and write copy people actually want to read).

My Approach

I combine modern content strategy with search-friendly structure and human-first copywriting.

It starts with understanding your audience, and ends with content that’s easy to find and hard to ignore. Whether people are looking on your site, searching Google, or asking ChatGPT.

I stay on top of what works (and what doesn’t) so your content doesn’t just fill space — it drives action.

Why I Write

I’m a natural-born writer who grew up at the same time the internet did.

These days, AI can churn out words at speed. But too often, content ends up full of lifeless, confusing, or just plain forgettable content.

I work with businesses who want to do better — to say something meaningful, connect with real people, and bring a bit of clarity to the chaos.

So here I am, making the internet a better place one sentence at a time.

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A self-certified SEO nerd.

From algorithm updates to AI summaries, I keep up with how search (and search-adjacent tools like ChatGPT) is changing.

If your content isn’t showing up in search or chat tools, you’re invisible. I’ll help fix that.

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Your content creation chameleon.

Need to sound smart but approachable? Serious but not boring? I work with you to adapt your tone of voice to fit your audience.

With solid research, documentation, and style guides, your content team can stay consistent and on-brand.

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A wizard with words.

SEO geekery aside, your content needs to stand out on the web. I’m a creative copywriter at heart, and I’ll find the angle in your brand that gets people interested.

Don’t be hard on yourself - no brand is too dry to be deserving of interesting content.

I’m a professional content manager in London

And I might just be the person you’re looking for. That is, if what you’re looking for is someone to manage all your brand’s words.

I’ve been creating online content since I graduated from the University of Hull in 2012. Here’s the full story.